The importance of ICTs in the tourism field is growing more and more. A new discipline called eTourism is nowadays rising, studying the interaction between technologies and tourism. This sector is becoming strategic for lots of companies. For the new companies, there is a strong competitive advantage exploiting the potentiality of the web2.0 where users create their own comments or reviews of their tourism experience thanks to user generated contents. The innovation seems to be bottom-up, so from the users who are pushing high and high the web2.0 concepts sharing pictures, videos and experiences. Barcampers are the most innovative population in the field; eTourCamp would be a place where share opinions, understand new trends in the field of ICT for tourism.