For those of you who had not the opportunity to come yesterday, here is a small description on what the ventures presented were about.

Holistis all started with a simple idea. Instead of always trying to attract more and more visitors, what if we could work on our existing visitors, in order to make them purchase more or act me.
e-commerce sites and media sites nameley, tend to concentrate on advertising, trying to grow increasingly the traffic.
The big problem with such a startegy is that it does not change anything to the sales (at least not in a dramatic way) as you do not influence more their behavior.

Holistis project is about personnalisation.
I am different to you and wish to be considered as an individual. When I visit a site for the first time, or if I come back after a few visits, always finding the same site, does not attract me to do more. If the site could, however, detect my characteristics and adapt its proposal to MY wishes, I probably would feel very much more concerned with the site and be tempted to go further and probably purchase.

98% of people leave a site without buying.
Through a small javascript enabled on your site, holistis provides your visitors with personnalized and optimized content.

The impact on sales is evident and they already signed contracts with Nespresso & TF1, two majors in terms of retail & media (The solution seems to be only addressing large sites who can afford such solutions).

The best is to come for them and we of course wish a long live to their project. See the presentation of holistis